Upon telling my cousin that he should never think about doing any false, fake, or misleading work in respect to search engine optimization, I told him that he first needs to do some web site optimization prep work on his website, before he begins searching for a search engine optimization company to hire to complete his web site optimization.

So, I told him that he first needs to identify the search terms he would like people who are on search engines to find him with. I specifically told him to be realistic in this aspect, because he does not want to get the kind of traffic to his website that will not stay. For example, I told him that if he tells his search engine optimization firm to do SEO work for him for the keyword auto parts, he will probably not see improved search engine ranking nor will he get more sales from the traffic he may get, because he does not just sell any auto parts, he specializes in BMW auto parts.

Thereafter, I told my cousin to pick about ten search terms that reflect his web site. Once he did that I told him that he needed to help the SEO company he hires by having textual content on the website that reflects the search terms he is trying to get improved search engine rankings for.

To conclude my first long meeting with my cousin about search engine optimization, I told him to buy listings in the major directories. When he asked me why he should do this, I told him that for the work of a search engine optimization company to be effective, he needs to have a professional website.